DEBUT SELF-TITLED ALBUM TO BE RELEASED APRIL 2, 2021
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“A seductive immersion of head-turning sound speckled with vivid color and tangible feeling… Relaxed, cool, and soaring, ‘Seasons’ captures the intoxicating allure and experience of infatuation with tantalizing imagery and a strikingly unique psych-country sound… the compelling result of mixing traditional Georgian music and contemporary American styles.” – Atwood Magazine
“Stunning… evocative.” – Audiofemme
“Gorgeous harmonies that are sung with conviction and depth… needed in this time of overproduced and whitewashed music.” – Pancakes & Whiskey
(New York, NY) Continuing to build anticipation for her self-titled debut album (out April 2, 2021), Nainnoh releases the new single, “Seasons.” Born and raised in the Eastern European nation of Georgia, and currently residing in New York, Nainnoh mixes dreamy pop and droning rock with Georgian folk and experimental psychedelia to create a cross-cultural meditation on mortality and humanity, a sound not heard before and unlikely to be replicated. Listen HERE.
“Seasons” is about infatuation and forbidden relationships, “Feeling butterflies and being head over heels over someone or something that’s taboo,” says Nainnoh. “Some relationships will never go further since they are socially prohibited. It could be a relationship some have with themselves or a relationship they have with recreational drugs, or with someone else’s partner or with someone who has a different orientation and it is not accepted in their cultures, etc.”
Producer John Sully took a unique approach to the song, using sonic elements that are usually edited out, such as laughter, breathing, and sighing. “That kind of approach was philosophically illuminating, showing that even unaccepted and unwanted sound waves can awaken emotions and create beautiful otherness that fits right in,” Nainnoh explains.
Growing up, Nainnoh dreamed of one thing: freedom. Now, with the forthcoming release of her gorgeous and wildly creative full length, she is finally able to spread her wings. The album’s arrangements are lush and cinematic to match, hinting at everything from Sigur Ros to the Velvet Underground with bold, adventurous production that blends organic and electronic elements into a captivating swirl. Seven years in the making, the record marks the culmination of a lifelong journey and the start of a brand new chapter for Nainnoh, who headed into the studio not only for herself, but for anyone who’s ever been counted out because of who they are or where they come from.
“I’ve always been fascinated by the mysticism of the Georgian language,” says Nainnoh, “and the Georgian word for ‘god’ actually originated from the phrase ‘deep one.’ I want people listening to these songs to realize the depth of their powers to love and heal and unite, to realize that we could all be gods in our own ways. I want my music to be that kind of awakening.”
It’s a bold mission statement, to be sure, but Nainnoh’s never been one to shy away from a challenge. After all, when you’re free, anything’s possible.
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