Sea.Hear.Now, the Asbury Park, New Jersey music festival featuring headliners Dave Matthews Band and The Lumineers in 2019, has confirmed that tickets have sold out five months ahead of their upcoming September 21 & 22 dates. Launched in 2018, Sea.Hear.Now producers C3 Presents have curated their event specifically to their rapidly growing fan base. Paying attention to their inaugural-year ticket buyers helped them personalize programming and outreach, accelerating ticket sales.
C3 Presents customizes the festival experience for attendees with their proprietary “MyFest” application on the Sea.Hear.Now website and mobile app, as well as the support of fan marketing platform Tradable Bits. These tools help fans discover new artists, plan their schedule and connect with their friends around the event.
Sea.Hear.Now was the first festival to use the Spotify/Tradable Bits Playlist Personalizer, which allowed fans to explore the lineup through a curated playlist with a familiar swipe-to-rate interface. This affinity insight allowed C3 Presents to plan and promote an event that would speak to the individual interests of their fans.
“When you combine artist affinity, social influence and fan lifecycle staging, you ensure you’re only talking to genuinely interested fans and serving them valuable emails, messages and ads at the perfect time,” said Darshan Kaler, CEO and co-founder of Tradable Bits. “This not only improves the fan experience, but helps our festival partners fill their venues with passionate fans.”
“Businesses that are fan-centric will find themselves with audiences that are more engaged, are more committed, and spend more per capita. Today’s fans will also recruit tomorrow’s. Companies that “super-serve” fans via new and deeper experiences will move faster to unlock opportunities for revenue expansion,” reported Christopher Vollmer in strategy+business, published by the PwC network.
Sea.Hear.Now serves as an example of just how effective this strategy can be.
C3 Presents creates live experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular. One of the world’s largest music festival producers, C3 is the force behind two of the most iconic multi-day festivals — Austin City Limits Music Festival in Texas and Lollapalooza in Chicago and its six international editions — drawing a combined 2 million music lovers annually.
The current event roster includes Voodoo Music + Arts Experience (New Orleans), Music Midtown (Atlanta), Innings Festival (Tempe), Shaky Knees and Shaky Beats (Atlanta), Austin Food + Wine Festival, the NFL Draft Fan Festival (Chicago/Philadelphia/Dallas/New Orleans), and many more.
Headquartered in Austin, TX, with offices in New York, Los Angeles, Atlanta, New Orleans, Nashville, Denver, Boston, and London, the company also promotes more than 1,100 concerts annual in arenas, casinos and clubs throughout North America. In addition to full-service event production, C3’s artist management division guides and develops careers for a select roster of artists.
Tradable Bits is the leading fan-based marketing platform for music and sports. They’re charting the path to personalized fan experiences for live events. From online to offline, their platform tracks and optimizes every step of the fan journey. Want cutting-edge fan activations, hyper-targeted marketing automation and seamless fan data integrations? Contact Tradable Bits.
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For more information: Brendan Gilmartin or Marilyn Reles, Chart Room Media
(347) 450-3048 or firstname.lastname@example.org