VIDEO FOR THE FIRST SINGLE “WATER” OUT TODAY

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Mesmerizing artist and musician Nainnoh has released the first song from her self-titled debut album due in early 2021. See the video for “Water,” here.

Growing up in the Eastern European nation of Georgia, Nainnoh dreamed of one thing: freedom. Now, with the forthcoming release of her gorgeous and wildly creative self-titled debut, she is finally able to spread her wings. Recorded in her adopted hometown of New York City, the collection showcases Nainnoh’s voracious musical appetite, mixing dreamy pop and droning rock with Georgian folk and experimental psychedelia to create a cross-cultural meditation on mortality and humanity. The album’s arrangements are lush and cinematic to match, hinting at everything from Sigur Ros to the Velvet Underground with bold, adventurous production that blends organic and electronic elements into a captivating swirl. Seven years in the making, the record marks the culmination of a lifelong journey and the start of a brand new chapter for Nainnoh, who headed into the studio not only for herself, but for anyone who’s ever been counted out because of who they are or where they come from.

Inspired by an old piece of Georgian folk poetry, “Water” contemplates the circle of life. “We’re all a part of a living, reciprocal universe,” Nainnoh explains. “Water gives life to soil, soil gives life to plants, plants give life to animals, animals give life to humans, and humans take each other’s lives? It all comes back to water and soil in the end, and we need to be sure to love and care for each other because we’re ultimately all connected as one.”

“I’ve always been fascinated by the mysticism of the Georgian language,” says Nainnoh, “and the Georgian word for ‘god’ actually originated from the phrase ‘deep one.’ I want people listening to these songs to realize the depth of their powers to love and heal and unite, to realize that we could all be gods in our own ways. I want my music to be that kind of awakening.”

It’s a bold mission statement, to be sure, but Nainnoh’s never been one to shy away from a challenge. After all, when you’re free, anything’s possible.

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