RIAA reports industry-wide synch revenue grew +29.9% YTD
Acclaimed platform connects music supervisors with culturally diverse music by artists from around the world
San Francisco, CA – Oct 12, 2022 – Seven Seas Music, the go-to platform for music supervisors to discover and license music from over 145 countries has confirmed that overall revenue from TV, film and advertising licensing grew over 400% as of August 2022. The head-turning figure compares to a recent report by the RIAA that overall industry synch revenue has grown +29.9% in the first six months of this year. Additionally, the number of incoming music requests to Seven Seas has increased +133% YTD. Of quoted requests, 94% are ultimately licensed by Seven Seas.
“We have seen a large uptick in sync licensing requests, we believe, due to the amount of content being produced and consumed currently. With so many independent production houses funneling content to the major streaming services, sync licensing has boomed and our unique and diverse catalog of global music makes accessible what has traditionally been hard-to-discover music from a wide array of genres and traditions.”
– Seven Seas co-founder Brooke Wentz
Recent placements from Seven Seas catalog include “San Prota Den Me Agapas,” a song by Greek bouzouki soloist Manolis Chiotis, featured in Hulu’s What We Do in the Shadows; Turkish/ Romani clarinet virtuoso Selim Sesler featured in Bull from CBS Studios; and “Get to You” by La Felix, a Funk/Nu Disco artist based in Auckland, New Zealand, highlighted in the trailer for Amazon’s latest film, My Fake Boyfriend. Check it out here.
Other recent Seven Seas artist placements include M Night Shyamalan’s Old, Marvel Studio’s Loki, Vice Presents, Ted Lasso, Harriet The Spy, The Twilight Zone, Homeland, and Altered Carbon. Seven Seas artists have also been featured in ads for major companies, such as Apple, Facebook, GoPro, DoorDash and Bonobos.
Continuing Seven Seas’ efforts to accelerate creator access to income generated by their music, the recent placement of the song “Barübana Yagien” by The Garifuna Collective in an episode of Apple TV’s Little America resulted in funds being sent to the artist early to cover urgent medical bills.
Earlier this year, Seven Seas announced their representation of the recorded music catalogs of celebrated labels Six Degrees Records, Altafonte Records and Putumayo Records, significantly increasing the depth and quality of the Seven Seas Music catalog.
Music supervisors, producers and content creators can sign into sevenseasmusic.com to explore the streaming repertoire and easily discover music by country, genre and mood via custom search tools. The Seven Seas Music team of international music experts is available around the clock to assist in finding the perfect tracks for any project, including hard-to-find gems, fresh covers, and even coordinating bespoke music production. Seven Seas currently represents over 30,000 songs by 3,800 artists from all around the globe for synchronization, in addition to offering publishing administration services.
Seven Seas Music was founded in 2016 by Billboard Award-winning producer, author and former ESPN Music Director, Brooke Wentz, and seasoned Business and Legal Affairs professional Maryam Battaglia, who both continue to work together as music supervisors at The Rights Workshop.